Customer Relationship Management – or CRM – hasn’t always been referred to that way. In fact, the concept of CRM originally began with marketers recording their sales and customer relationship history manually using a pen and paper. Elvento follows proper execution of practices, strategies and technologies to manage customer interaction. The data is then analyzed in order to improve business relationships. CRM systems compile information of customers which are used to derive sales targets. Reasons why CRM is necessary marketing tool CRM helps in Customer Retention: CRM software is a necessary customer retention tool. In fact, vStacks Infotech revealed CRM software can help improve customer retention by as much as 27%.By keeping their customer data online, marketers can first retain their customers by maintaining personal relationships with them. CRM can also help in maintaining relevant data on past purchases and behavior of customer. CRM can maintain Cloud based data: CRM…    read more